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Channel: Bernadette Coleman, Author at Search Engine Journal
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I Could Build One Hell of a Website for $350 Million in 9 Months via...

First off, let me tell you that my company, Advice Interactive Group, builds websites. So, when I see a site like the technology portion of the Affordable Care Act (Obamacare) – the government’s very...

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Search & Social Must Reads for Every Internet Marketer via @sejournal,...

Internet marketing is constantly changing and evolving. As soon as you feel like you have a good strategy, things change and you find yourself starting over. So how do you stay ahead of the game? Stay...

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Why Industry Interviews Make For Good Blog Posts via @sejournal, @berniecoleman

Regardless of the specific content strategy you have for your blog, there are a few goals that all content creators share: 1) To offer useful content that engages visitors, 2) To keep that content...

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The 5 W’s for Great Content Marketers via @sejournal, @berniecoleman

I am relatively new to blogging. I actually wrote my first blog in April of 2013 right here on SEJ, so I am still learning and discovering new ways to make my blogs count. I try to make them...

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The Complete List of Engaging Content Ideas via @sejournal, @berniecoleman

The fact that content drives the Internet is nothing new, though today, there is a greater emphasis on the importance of quality. Internet marketers can no longer rely on publishing enormous amounts of...

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The Why and How of Video for Content Marketing via @sejournal, @berniecoleman

Recently I wrote a blog about engaging content ideas and I wanted to take some additional time to focus on videos as a content strategy. I am one of the first to forget about the visual part of content...

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She Wrote an Article About These SEO Tips and You Won’t Believe What Matt...

Did you click on a link to this article based on the title? Good. My link bait worked. Isn’t that the point? To get you here. But there are people who are so concerned with SEO that they’d (almost) do...

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The Evolution of Semantic Search and Why Content is Still King via...

Is it just me, or does it seem like yesterday we barely knew what the word ‘Google’ meant? The evolution of search technology has progressed in leaps and bounds at what seems like lightning speed. It...

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How to Win at Local SEO With Reviews, Citations, and Local Events via...

With the recent Google Pigeon update, local businesses are scrambling like mad in reaction to the changes. If you’re not showing up at all in the results, shouldn’t you be concerned? While we shouldn’t...

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4 Smartwatch Predictions for Local Search via @sejournal, @berniecoleman

How cool would it be to get your hands on one of those spiffy new smartwatches? Sure, while they’re not exactly a household item just yet, but it’s looking likely that we’ll be adopting these types of...

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This Could Be Why Your Local Listing Isn’t Ranking via @sejournal,...

Google’s search algorithm is always being improved. That being said, Google only releases updates and changes to their algorithm every so often. Last year, they released an improvement known as Pigeon,...

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Google Glass: What Went Wrong and What’s Next? via @sejournal, @berniecoleman

Recently, Google announced that it is going to stop the sale of Google Glass, so, what went wrong and what’s next? The post Google Glass: What Went Wrong and What’s Next? appeared first on Search...

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Is Google’s Mobile Deadline of April 21st The New Y2K? via @sejournal,...

Google wants more mobile optimized websites. What will the penalty be if yours is not? The post Is Google’s Mobile Deadline of April 21st The New Y2K? appeared first on Search Engine Journal.

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5 Collaboration Tips All Digital Marketers Need via @sejournal, @berniecoleman

When you're developing a brand as a marketer, you need the help of several people. Check out these 5 collaboration tips all digital marketers need. The post 5 Collaboration Tips All Digital Marketers...

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What’s Trending This Year? An Overview of The 2015 Internet Trends Report...

Check out the top 5 trends from KPCE's Internet Trends 2015 report, and how they relate to digital marketers, business owners, and brands. The post What’s Trending This Year? An Overview of The 2015...

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Four SEO Strategies Every Digital Marketer Needs to Understand via...

There are several types of SEO with varying strategies. To help clarify the differences here's a breakdown with tips on how to leverage each one. The post Four SEO Strategies Every Digital Marketer...

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Where Local Searches Start: Learning Where to Market Your Small Business via...

If your local search strategy is mostly focused on local SEO and the likes of Google, Bing and Yahoo, you're likely missing out on some major opportunities. The post Where Local Searches Start:...

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Google’s Local Business Cards and the Possible Impact on Search via...

Google's Local Business Cards could have significant impact on local search. Here's what we know so far. The post Google’s Local Business Cards and the Possible Impact on Search appeared first on...

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How to Fix Your Brand’s Bad Location Data via @sejournal, @berniecoleman

Incorrect location or NAP in local business directories wreaks havoc on well-planned local SEO efforts. Here's how to fix this bad location data. The post How to Fix Your Brand’s Bad Location Data...

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Seizing the Micro-Moment via @sejournal, @berniecoleman

Considering how to boost the mobile game? Looking to improve mobile search performance and conversion? As a consumer yourself, you know micro-moments well. Today, you’re in the right place at the right...

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